Committee

Market and communication

The Market and Communication Committee plays a central role in the formulation and implementation of market strategies and communication guidelines to effectively promote the interests and profile of the diagnostics industry. In addition, the committee develops approaches to respond to the challenges and opportunities in the industry.

Contact person

Dr. Martin Walger

Managing Director

Curriculum vitae

+49 30 200 599-41

The topics of the committee

The Market and Communication Committee has a broad range of tasks. It is supported by the "Market Research" and "Personalized Medicine" working groups as well as ad hoc working groups that are set up as required.

Topics of the committee

  • Analysis and evaluation of legislation in the healthcare sector as well as industry-relevant advisory topics of the self-administration (Evaluation Committee, Joint Federal Committee).
  • Development of positions and statements on current legislative projects, advice on VDGH policy papers.
  • Market research and surveys: The committee designs regular benchmarks and industry surveys. It is informed about important trends and the quarterly results of IVD market research.
  • The Market and Communication Committee is responsible for planning the content of various VDGH events. All of the association's communication strategies (campaigns, use of digital media, design of the VDGH website and other information portals) are discussed in the committee.

Working groups in the committee

Other committees