LSR customer communication

The LSR Customer Communication Committee brings together members from the field of marketing from both IVD and LSR companies. The aim is to support members in the digitalization of marketing and to improve B2B communication. What do customers pay particular attention to when they buy a new device or want to find out about the latest reagents and consumables? We have the answers and share them with our members.

Contact person

Dr. Carolin Schächterle

Life Science Research Department

+49 30 200 599-46

The topics of the committee

The LSR Customer Communication Committee is dedicated to current topics relating to digitalization in communication with customers: eMarketing, eInvoicing, GDPR, customer journey, touchpoints, analytics, big data management, CRM and social media are examples of topics that are discussed together. Expert talks with external speakers and workshops convey current trends and knowledge that can be implemented directly in everyday marketing.

LSR communication study

At regular intervals, the committee works with a market research institute to collect data using Germany-wide communication studies on the use of traditional and new media as well as the media consumption behavior of B2B customers when making purchasing decisions. Participating LSR companies have the opportunity to review their marketing strategy at low cost.

Online marketing

No company can avoid digital marketing strategies anymore. Whether it's email automation, social media or corporate influencers: we cover these topics in the form of workshops or digital lunch-and-learns, thereby expanding the level of knowledge in companies.

Online marketing benchmark

Internal benchmarking surveys enable comparisons to be made with one another and allow an assessment to be made of whether the company's own resources and measures are being used sensibly.

Exchange of experience

The member companies of the LSR specialist department are very diverse. Both small and medium-sized companies and large, globally active companies work together on the committee. Mutual exchange of experience and learning from each other are very important here.

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